Our Purpose
Who we are
At The Feminist Frontline, we believe fashion is more than what you wear — it’s how you show up in the world. Every piece in our collection is designed to help women wear their confidence unapologetically and reclaim their power in spaces that have long tried to diminish it. Our mission is simple yet powerful: to create clothing that speaks for you, supports you, and inspires you to stand boldly in your truth.
We also know that empowerment isn’t just personal — it’s collective. That’s why 5% of every purchase is donated to the Global Fund for Women!
Global Fund for Women is a leading international nonprofit supporting grassroots, women-led movements for gender justice worldwide. They fund and amplify the work of local organisations tackling critical issues like reproductive rights, gender-based violence, economic justice, and climate change. By providing flexible funding and resources, they empower women, girls, and gender-diverse people to lead change in their own communities and fight for a more equitable world.
When you choose The Feminist Frontline, you’re choosing more than clothing. You’re joining a movement. One that uplifts women, challenges inequality, and leaves a legacy of strength for generations to come.
Made for you
not for landfill
Sustainability Through Print on Demand
At The Feminist Frontline, we’re committed to creating fashion that doesn’t cost the earth. That’s why we’ve partnered with Printful and embraced a print-on-demand model — a smarter, more sustainable approach to fashion production. Instead of mass-producing thousands of items that may never be worn, every piece you order is made-to-order, just for you. This means no excess inventory, no wasteful overproduction, and no contribution to the 92 million tons of textile waste generated by fast fashion every year.
Printful’s fulfillment centers are strategically located across the globe — from Australia to Europe to North America — allowing your orders to be produced closer to you. This reduces the carbon footprint of shipping and ensures faster delivery times without compromising on quality. Many of their facilities use water-based inks, efficient printing methods, and eco-conscious practices that align with our vision of mindful consumption.
By choosing The Feminist Frontline, you’re saying no to the harmful cycles of overconsumption and yes to clothing that’s intentional, ethical, and empowering. You’re not just wearing a product; you’re wearing your values. Together, we’re proving that fashion can be both beautiful and responsible
